Content Creation

#03: Creating Authentic Content on Social Media with Matt Lionetti

Hosted by Josh Gonsalves
1 HR 16 MIN
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Episode Description

Matt Lionetti is a content creator and realtor with Century 21. Previous to getting in to real estate, Matt was a touring musician playing stages from Dundas Square in Toronto to The Viper Room in Hollywood. His outgoing personality and passion for entertaining led him to his unique style of marketing and sharing comedic videos on social media to promote his real estate business. Seeing the oversaturated, typical marketing strategies on social media, Matt knew he wanted to break the mold and not be seen as just another realtor. Matt’s honest approach to content creation is saying what nobody else will and putting himself in vulnerable, comedic situations.

Follow Matt on Instagram to see his hilarious videos:

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Episode Transcript

Josh Gonsalves
Mind Meld Podcast Host

Hi, I'm Josh Gonsalves, the host and producer of Mind Meld. I'm also a Canadian Academy Award-nominated director and Co-founder of Contraverse, an immersive media company. I'm a multi-media experience designer living and working in Toronto, operating at the intersection of design and exponential technologies to develop solutions that change the world for the better.

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